Furniture Retailer Drives Store Traffic and ROI

Today we examine a Furniture Retailer and their success in utilizing Color Ad’s strategies and solutions. This campaign saw strong engagement on dynamic mobile with a 0.71% CTR and 2.84% CTA. They got a foot traffic lift of 286%, 121% incremental visits and a 370% return on media spend. The dynamic mobile campaign generated strong lifts resulting in $500k in incremental sales.

GOAL

Drive awareness and foot traffic into select furniture store locations.

RESULTS

The integrated media campaign drove an impressive lift in traffic at the furniture retailer, leading to an outstanding ROI.

HOW WE DID IT

We utilize an integrated print and digital approach to reach in-market furniture shoppers and Hispanics.

Printed inserts were delivered to all households within a 10-mile radius of store locations and we enhanced the print messaging by delivering location-aware dynamic mobile media while shopper were in close proximity of the store.

The full page, expandable dynamic mobile ad units featured a product carousel allowing users to scroll through a product gallery and get directions to the nearest store locations with a dynamic mapping functionality.